A shampoo is considered to be a convenience good as it is purchased frequently by the consumers and not much of thought is given to it before buying it, if the customer/consumer does not take higher time for purchase decision process to switch over to other brand due to non availabililty then the item is categorised as convenient goods , whereas for a shopping good , evaluation of alternatives considering brand and other factors for that product taking more time considering the alternatives then it is shopping good. the link might be more helpfull
Thursday, January 7, 2010
Is Pantene Pro-V Total Care Shampoo a consumer convenience good or a shopping good?
It's for my marketing project but i cannot seem to get over this dilemma...Is Pantene Pro-V Total Care Shampoo a consumer convenience good or a shopping good?
A shampoo is considered to be a convenience good as it is purchased frequently by the consumers and not much of thought is given to it before buying it, if the customer/consumer does not take higher time for purchase decision process to switch over to other brand due to non availabililty then the item is categorised as convenient goods , whereas for a shopping good , evaluation of alternatives considering brand and other factors for that product taking more time considering the alternatives then it is shopping good. the link might be more helpfullloan
A shampoo is considered to be a convenience good as it is purchased frequently by the consumers and not much of thought is given to it before buying it, if the customer/consumer does not take higher time for purchase decision process to switch over to other brand due to non availabililty then the item is categorised as convenient goods , whereas for a shopping good , evaluation of alternatives considering brand and other factors for that product taking more time considering the alternatives then it is shopping good. the link might be more helpfull
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